OUCH! That hurt, didn't it? Good thing we are here to help. We are your guide, your cool older sibling, your peace of mind. We don't just hand you a box of loose items and say "good luck"; we are with you every step of the way. We help you care for yourself with confidence.
Challenge
A collaborative design studio facing the question of how to improve packaging with an additional lens of sustainability
Collaborators
Allie Beckley, Heui-Hsin Wang, McKenzie Shelton, Wesley Ford
Branding
Industrial Design
Graphic Communication Design
Packaging
Outcome
An innovative brand and form language made to be a category disruptor in the first aid space. OUCH! transforms first aid into an accessible, approachable, and refillable service system. The collaborative design team took a user-centric approach with attention to addressing the user’s needs throughout each step of the creative process of discover, define, develop, and deliver.
01. Define
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The kit should be accessible, easy to use, and cater to the needs of various users.
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Kit contents should be organized in a way that is both logical and intentional to aid in an improved user experience.
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Use of the kit should be clearly communicated to inform and guide the user through first aid situations. An instruction refresh aims to avoid confusion and misuse.
Problem Space
A pain point analysis showed oversights in the design of first aid kits. The kit observed had an unclear form language, which looked more like a toolbox than a first aid kit. The top had clunky locks on the handle that were frustrating to operate. The interior of the box lacked a system to inform the user about the products, usages, and the contents quickly became unorganized.
Defined Goals
Synthesized research found that the main needs in this redesign were the accessibility, organization and instruction. The kits form should be easy to navigate and open for all people. The organization and grouping can be adjusted by usage or product. Instruction should make it easy for users to function accurately in high stress situations or provide them the resources to educate them on what and how to use the items in the kit.
02. Develop
Aesthetic Development
The form language of a book is universal, easy to navigate and store. The first aid book will help keep the kit contents organized. Pages act as organization and also creates space for integrated instruction.
Brand Voice
The brand voice is friendly, upbeat and approachable. The first aid kit should be able to be differentiated from other brands in shelf presence, while also retaining distinction and reliability.
03. Deliver
