How can we integrate existing standards of winning product images into the homecare ecommerce category
P&G is a universally recognized producer of trusted consumer products. By using knowledge obtained through user testing, as well as testing new ideas, we can begin to outline a standard for product carousel images in the ecommerce space.
the new standard for primary images
Rooted in research, ideation, and testing, expressive primary images are proven to communicate brand mission and drive sales.
By highlighting things like scent or special features, product images can stand out on the digital shelf.
Optimized Messaging
By removing extraneous information from product primary images and using secondary images as an opportunity to highlight key features, guidelines can be developed for a lineup of winning ecommerce imagery.