P&G Fall Savings X Instacart
Strategize, plan and execute a P&G homecare fall savings Instacart campaign that scales for mobile and desktop.
The Ask
Design assets for instacart’s homecare fall savings promotion.
What: Spend $50 get $15 P&G good every day rebate on homecare products.
Where: Instacart mobile and desktop applications.
When: Fall 2022
Asset Creation
12 unique campaign assets were needed to activate the fall rebate campaign in both mobile and desktop contexts.
Asset Activation
Campaign assets were send to the Dcomm team to create a shoppable aisle and brand page that went live in early November. This project allowed gathering of data that can show what design successes were made, and how to follow this lead to wins for future promotions.