Tide Laundromats are the country’s first smart auto-dosing laundromats
where all cleaning products are added automatically. This is a no mess, no guess laundry experience. Detergent, softener, and dryer sheets are included with every load - all from America’s #1 Laundry Brands! You can choose to use scented or unscented Tide, Gain, and Downy products right from the washer. No more spills, no more boxes or bottles, and no more guessing just how much to add – trust Tide to get it right every time.
a new way to wash
Tide Laudromat is a brand new concept, facing brand new questions head on. Design exists as a suggestion for how to address finding ways to inform new users, instruct existing patrons, and hold the trust of frequent flyers.
from inside out
Tide exists as a brand leader in the fabric care category. Being a heritage brand, Tide has a standard of excellence and a level of consistency. to provide. Designing a holistic experience in store that translates in app, social, and promotional is an example of how brands can harmonize experiential design, UX/UI, and strategy to curate unforgettable brand mobilization.
